VISION
A world where access to physical recreation and sports play is available to all,
and especially children, in pursuit of healthier lifestyles and self-fulfillment.

MISSION
To become a global leader in providing innovative games, programs and products
that offer satisfying, convenient, affordable and natural access to sports play and
a healthier personal lifestyle.

RATIONALE
Elite Sports Performance is the dominant pursuit of Associations and Industry; a
focus and image increasingly incompatible with existing personal lifestyles. Add
to that the declining availability of natural play avenues, the mind blowing effects
and body blows of our digital age, all contributing to an resultant alarming rise in
obesity and diabetes among all age groups, and we have a serious problem.
Somebody needs to address that problem… if only for the kids of our world.